I am Pegah Moshfeghi. I trained as an electronics engineer, but drawing and painting have always been the language that speaks inside me. I wanted to make my culture, feelings, and memories tangible; over time that desire turned into design. As I began attending workshops in Turkey, I saw how my lines could become three-dimensional forms, and in that moment my decision to become a designer became certain. Today, when I design, I choose to feel first, then shape.

Technical jewelry-making, diamond grading, colored gemstone knowledge, and production techniques are areas in which I trained and earned certificates. These studies allowed me to combine my intuitive approach with solid craftsmanship; by bringing emotion together with technique, I make deliberate and careful decisions at every stage.

I founded PEGAH Jewellery in 2014. In my designs I tell personal stories and cultural traces in a contemporary language. Each piece is the tangible form of a shared feeling, a memory, and a perspective; my aim is to create meaningful and sincere designs that the wearer can find themselves in.